Exstension of the existing concept of the OLYMPUS PHOTOGRAPHY PLAYGROUND with the additional feature “Night&Day“. Within this adaption of the concept, the art installations were categorized as part of either the topic Night or Day to create a contrasting combination. To universally transfer the new concept to the existing set-up, a wall design was created. Previously separate functional areas were now combined in this integrative design.

The strong contrast of black and white symbolized two things: the main topic “Night&Day“ as well as the two Olympus product groups PEN and OM-D in a brand suitable way.

http://photographyplayground.olympus.de/

PROJECT CREDIT:
VITAMIN E – Gesellschaft für Kommunikation mbH