Against the backdrop of a corporate identity redesign for Ratsherrn brewery, a sustainable and modular stand design was created for their appearence at the Internorga trade fair. At the center of the design was the topic of craft beer, based on handicraft tradition and brewing versatility.
These attributes were transferred to the design, using natural wooden surfaces and a transparent insight into the dispensing technology.
EURO pallets and specially designed wooden beer crates were the two basic modules for the sculptural stand design.
The fair stand‘s main part was made out of renewable raw materials and has subsequently been used for the reconstruction of the new Ratsherrn brewery complex.

PROJECT CREDIT:
VITAMIN E – Gesellschaft für Kommunikation mbH