RITTER SPORT pop-up store
In addition to the flagship store for RITTER SPORT (“Bunte Schokowelt“ in Berlin) a mobile concept for a RITTER SPORT pop-up store was created. The mobile set was developed with particular consideration for modularity and transport capacity and can be set up flexibly at different sites.
The set-up was initially used in a 140 square-metre sized empty salesroom in Hamburg.
To feature the entire product range of Ritter Sport, displays were placed in key locations. Centred in the shop was the “mobile SchokoKreation“ where customers could create their own individual chocolate.
The “mobile SchokoKreation“ was afterwards used as an independent tool for smaller fair trades.